We did not start as a digital marketing agency, we were not even called 10.digital!
We started in Coimbra in 2012, with only two people. The purpose was to release a specific training software for companies. And we failed.
Since then, we have learned a lot: we understood the importance of the digital world and the impact it has on companies. We have studied really hard on the subject and we collected some clients who have become references in the area (we are responsible for all the online strategy of Licor Beirão since 2014, for example). We became specialists in digital marketing.
This way, we decided we could put this experience in the digital world not only with high consumption brands, but with B2B products and launching new startups for more people as well. That’s why we created the 10.digital brand, on October 2016.
But we would not repeat the same mistake we did in 2012: we invested in a low-cost website and created a digital strategy to transform leads into clients; then, we transformed the clients into business partners. This time, our launching strategy was working.
That is why we are still here today, stronger than ever. With a new website. With some other campaigns we are proud of. With many more happy clients. With a bigger and better team.
With the same will to become your digital marketing department, helping you avoid making the same mistakes we did when we launched our first brand.
The best way of stealing a client is by charging a price that would never allow us to make a job capable of creating return. Since we started, we have learned that the saying is right: the cheap comes out expensive — either for us, who leave an unsatisfied client; or for the clients, who pay little but have no return on the investment.
Street marketing activations? Videos? TV, outdoor, radio, and other means campaigns? We do not do them (even though we have partners who do). We are focused on the digital area and we want to be the best in it. We have specialists in all digital areas: Web Design, Web Development, Online Advertising on Google AdWords (Search, YouTube, Display, Mobile), Content Marketing and Digital Creativity, Social Media Management, Advertising on Facebook, Instagram, Twitter, and Bing. This is where we promise to make a difference.
Whoever talks to you on behalf of 10.digital, will know what they are talking about and how to implement what they are selling to you. We do not like the "glass in the hand" and we do not believe that" everything is sellable". We will only make you a proposal if we feel we can give you return.
We search for the solutions others cannot find. We insist on delivering monthly work reports, because we like clients who demand from us. Clients who ask what are the indicators, and why are they that way. We like to be a part of your team. Being your digital marketing department does not mean we like to work accommodated and with a guaranteed client. This means you can count on us to test, measure, analyze, and continuously improve your strategy. Always with proposals that solve the problems we have identified – with our eyes on your short, medium and long-term return.
Essentially, this is it. We know there is a space and a moment for everything at 10: for each one of us to grow, to fail, to learn and even to make a jigsaw puzzle, play ping-pong or go grab a drink together.
We celebrate the achievements of each client as if they were our own and we suffer with every single one of their problems. It makes no sense to talk about each one of us, because regardless of the necessary bond with the client, access to a full team contributing to improve their company will always be available.
We meet with those in charge of the company, in order to understand its strategy or the goal of the specific project they are making us a part of;
Digital Strategy Proposal Start Working - If the client wants to work with us, we meet to determine the working processes (we adapt to the needs of each client) and we clarify all doubts, which allows us to work with small project management costs for the client.
We gather the team, plan our work accordingly to what has been agreed with the client, and we implement that strategy.
We measure the results of each campaigns and projects we develop;
We present a monthly report and improvement suggestions that we implement on the next month’s work, promoting continuous learning and development.
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