Book in Loop 2017 _

June - September 2017

Digital Marketing Work made by Company Agency 10 digital for Book in Loop under the motto The textbook revolution is already underway.

The textbook revolution is already underway.

   Objective 

Strengthen Book in Loop’s online disclosure, showing the platform to public relevant to the brand. Augment brand’s notoriety as well as the number of registrations on APP and the number of purchases and sales of textbooks.

   Book in Loop 

Book in Loop is an online platform for buying and selling used textbooks from 5th to 12th grade with a 60% discount, which was launched in 2016. Ever since, the number of people joining and reusing used textbooks has been growing.

   The Strategy 

Manage online advertising on Facebook and on Google Network. On Google network, guaranteeing that whoever searched for keywords related with textbooks would find Book in Loop (search network).

Showing our adverts to those who had visited our competitors’ websites, remarketing, keywords, and those who had searched for textbooks (display network). On Facebook, the aim has always been to communicate through advertising to parents with children attending 5th to 12th grade.

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Section Beginning Post Digital Marketing Facebook Book in Loop titled Judge textbooks by their cover price by Company Agency 10 digital

Judge textbooks by their cover price

Judge a book by its cover price?

Only if they are textbooks! This was the motto for this post by Book in Loop. The aim of this post was to convey the idea that with Book in Loop it was possible to save up to 80% on the cover price of a textbook.

This type of post aimed to, besides passing the message above mentioned, send users to Book in Loop’s website, where they could get more information on how to save on textbooks. Even though this was the main goal, this post achieved really good results in terms of reactions, shares and increasing page followers.

Reach
683,9 thousand
Reactions
3,7 thousand
Page Likes
1,3 thousand
Shares
749
Facebook Post Digital Marketing Book in Loop by Company Agency 10 digital titled Judge textbooks by their cover price
Section Beginning Facebook Post Digital Marketing Book in Loop titled Ending the exploitation of books costs by Company Agency 10 digital

Ending the exploitation of books costs

With this post the aim was to associate Book in Loop with the idea of a movement, of a textbook revolution, enabling users to buy textbooks with up to 80% discount by choosing used textbooks that are as good as new.

Reach
174,4 thousand
Reactions
3,3 thousand
Page Likes
414
Shares
1,2 thousand
Facebook Post Digital Marketing Book in Loop by Company Agency 10 digital titled Ending the exploitation of books costs

 Number of Likes Growth 

Facebook General Results

Reached Users
1,6 millions
Impressions
7,5 millions
Shares
7,6 thousand
Likes on Posts
22,8 thousand
Website Clicks
39,8 thousand
Page Likes Growth
9,8 thousand

Google Search

With the Google Search network (Google Search), our main goal was to show up on top results to anyone who had searched for terms (keywords) related to textbooks.

Impressions
51,4 thousand
Clicks
13,3 thousand
Results Digital Marketing Google Search Book in Loop by Company Agency 10 digital
Middle Section Digital Marketing Google Search and Google Display Book in Loop by Company Agency 10 digital

Google Display

Using Google display network (Google Display) aimed to reach users who potentially had interest on Book in Loop’s services. Based on this goal we made several segmentations, in order to present our adverts to a relevant target audience. This way, our ads were presented:

To users who had visited Book in Loop’s competitors websites;

To users who had visited specific websites, in this case related to textbooks or websites who sell second hand books;

In several placements, that is, certain pages which, based on our studies, we found relevant to disclose and communicate Book in Loop’s brand, as long as those websites are Google network partners.

Impressions
3,8 millions
Clicks
9,6 thousand
Results Digital Marketing Google Display Book in Loop by Company Agency 10 digital

 Website and App Results 

   Website 
Users
90,5 thousand
Sessions
151,1 thousand
Pages Viewed
222,7 thousand
Average Session Duration
01:16 min
   App 
Users
72,3 thousand
Sessions
238,5 thousand
Pages Viewed
1,7 millions
Average Session Duration
05:19 min

 Overall Summary 

New Registrations
10,1 thousand
Logins
69,8 thousand
Sold Books
9 thousand
Reservations Made
8,9 thousand

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