Leads Capture Landing Page _
October - December 2017
The landing page is the last digital gateway for leads to become customers.
Another opportunity surfaced when ROCA launched the campaign promoting their Custom Made Partitions’ catalogue. This is, through an online advertising strategy, the goal was to collect contact requests for the installation of this segment of products.
This way, it was proposed to create a Landing Page to capture these contacts. That is, as the Roca site did not provide a specific form for this campaign, 10.digital promptly created a Landing Page www.divisoriasroca.pt whose main goal was to be the page where users registered their contacts and requests for more information.
Google Display
Through this type of campaigns - Google Search and Display - whenever the target audience was impacted by the banners on the Display network, or on the Google search network ads, they were targeted to this landing page on which they could leave their name, email, phone number and city.
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