Carnaval de Buarcos e Figueira da Foz_
February - March 2017
Annual Event that celebrates Carnival, mixing tradition with a Brazilian twist.
With the aim of attracting as many participants as possible, and with a short time for working, 10.digital embraced promoting and affirming Carnaval de Buarcos e Figueira da Foz on Facebook, creating a particular and adapted to the moment communication style, based on humor and satire.
It is one of the biggest winter events on the coastal center of the country, organized by Associação do Carnaval de Buarcos/Figueira da Foz. It combines, in a celebratory atmosphere, the tradition of the Portuguese picturesque carnival with the warm rhythms of samba, sparkled with the Samba Schools of the Region.
In 2017 it was the biggest carnival on the center of Portugal, having gathered more than 30 000 people over the course of three days, between two daytime parades and one nighttime parade.
The main focus was the promotion of Carnaval de Buarcos e Figueira da Foz on Facebook.
The process started by adapting offline design to the online. The Facebook page changed name, cover and profile photos, descriptions, etc. Creating the posts and the interaction with the public was also at our charge.
Besides that, we managed the online advertising campaigns.
Leave for a day off?
In order to inform people about the leave for a day off granted by the Portuguese Government for Carnival, this post was created, joking with the situation.
Here, on a more direct and personal communication style, we tried to persuade the undecided, particularly those on locations farther away from Figueira da Foz, that going to the event was a good choice.
Kit Folião
A novelty created by Carnaval’s organization in the 2017 edition, that needed to be spread. This way, this post was created with the goal of informing people this "Kit Folião" was available for purchase, guaranteeing them entrance in the various parades, in character.
It was not only a brand awareness promotion post, but it had the commercial objective of selling the "kit" as well.
Page Likes Growth
Client Feedback_
“ Working with 10.digital has raised Carnaval de Buarcos / Figueira da Foz to a new level in terms of promotion and communication. We reached new targets, we caught all the new attentions social media generates, and we transformed promoting a local event into a nationwide marketing operation. We created a lot of challenges, but 10.digital always responded with an "it’s done" that allowed us to focus our attention on other questions in order to make everything run smoothly. In short, partnership with 10.digital has actually been the most efficient advertising investment we have ever made. ”
Associação do Carnaval de Buarcos/Figueira da Foz
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