Expofacic 2017 _

May - August 2017

Digital Marketing Work by Company Agency 10 digital for Expofacic under the motto The best exhibition-fair of the centre of Portugal.

The best exhibition-fair of the centre of Portugal.

   Objective 

Continue the work developed the year before, by 10.digital, keeping the same publishing scheme and strengthen Expofacic’s online disclosure, getting to know and/or remind that that is the biggest fair on the center of Portugal.

   Expofacic 

Expofacic, which happens every year in the city of Cantanhede is considered, today, the best exhibition-fair of the centre of Portugal and one of the biggest in the country.

On the premises there are commercial exhibition areas, with hundreds of companies, an agricultural show area, and tasquinhas with regional gastronomy.

Expofacic even has a musical program every year, being that at the beginning of each night there is one or more concerts by artists from the national and international scene.

   The Strategy 

Creation of content with a humorous touch, that wakes up target audience’s curiosity, content that is shareable, that causes interaction and that discloses the brand.

All the posts were inspired by the artists performing at Expofacic. This way we did a two in one, we used humorous communication while we were advertising the artists present at the event.

Online advertising management on Facebook, sponsoring the content created by us. This way, we reached the biggest number of people possible under the target audience.

Section Beginning Facebook Post Digital Marketing Expofacic titled Eu queria dizer que não Company Agency 10 digital

Eu queria dizer que não

"On July 27th do not miss Dengaz at Expofacic!" This could be the post to announce Dengaz’s presence at Expofacic, but we rather use a more humorous and playful tone that would captivate the target audience. We took one of the best known songs by the artist and created the post we find here. It was one of the best performing posts throughout the campaign.

Reach
56,2 thousand
Reactions
1018
Clicks
434
Page Likes
124
Facebook Post Digital Marketing Expofacic by Company Agency 10 digital titled Eu queria dizer que não
Section Beginning Facebook Post Digital Marketing Expofacic titled As saudades que eu já tinha

As saudades que eu já tinha

Xutos & Pontapés had already been present on previous editions of Expofacic, that is why we decided to play with the lyrics on one of Xutos’ songs, creating the wordplay between "Casinha" and Expofacic, giving the idea they would return to a well-known home of theirs.

Reach
47,4 thousand
Reactions
1,1 thousand
Clicks
172
Page Likes
40
Facebook Post Digital Marketing Expofacic by Company Agency 10 digital titled As saudades que eu já tinha
Section Beginning Facebook Post Digital Marketing Expofacic titled O mundo nos chama loucos Company Agency 10 digital

O mundo nos chama loucos

Another one of the posts with the best results was the one related to Matias Damásio. Who is not familiar with the lyrics of the song loucos? The idea we had was to pick up the artist’s best known song and play with the expression "crazy", if not only for the fact that crazy were the ones who missed the concert.

Reach
53,7 thousand
Reactions
922
Clicks
340
Page Likes
118
Facebook Post Digital Marketing Expofacic by Company Agency 10 digital titled O mundo nos chama loucos
Section Beginning Facebook Post Digital Marketing Expofacic titled Salvador Sobral Company Agency 10 digital

Salvador Sobral

Unlike other posts that were based on creativity and humor, this post was published to seize the moment. Salvador Sobral was not supposed to perform at Expofacic, that is why we knew we had to make the most of this announcement.

Reach
156,6 thousand
Reactions
2,3 thousand
Clicks
746
Page Likes
64
Facebook Post Digital Marketing Expofacic by Company Agency 10 digital titled Salvador Sobral

 Page Likes Growth 

 Overall Summary 

Impressions
4,4 millions
Reach
224,1 thousand
Likes on Posts
51,2 thousand
Page Likes
8,6 thousand
Shares
5,8 thousand
Website Clicks
10,5 thousand

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