Expofacic, which happens every year in the city of Cantanhede is considered, today, the best exhibition-fair of the centre of Portugal and one of the biggest in the country.

On the premises there are commercial exhibition areas, with hundreds of companies, an agricultural show area, and tasquinhas with regional gastronomy.

Expofacic even has a musical program every year, being that at the beginning of each night there is one or more concerts by artists from the national and international scene.

Creation of content with a humorous touch, that wakes up target audience’s curiosity, content that is shareable, that causes interaction and that discloses the brand.

All the posts were inspired by the artists performing at Expofacic. This way we did a two in one, we used humorous communication while we were advertising the artists present at the event.

Online advertising management on Facebook, sponsoring the content created by us. This way, we reached the biggest number of people possible under the target audience.

As saudades que eu já tinha

Xutos & Pontapés had already been present on previous editions of Expofacic, that is why we decided to play with the lyrics on one of Xutos’ songs, creating the wordplay between "Casinha" and Expofacic, giving the idea they would return to a well-known home of theirs.

Salvador Sobral

Unlike other posts that were based on creativity and humor, this post was published to seize the moment. Salvador Sobral was not supposed to perform at Expofacic, that is why we knew we had to make the most of this announcement.