The return of the campaign was immediately felt by the number of interactions that 10.digital had on its social networks. By its increase of followers. For the many congratulations the team received…
In fact, in the words of 10.digital’s CEO, Pedro Girão, in an interview to the portuguese publication “Briefing” at the time, “after two days, the investment was paid for (and with return)”.
The interview itself is a good example of the highlight that 10.digital managed to achieve through the campaign. The complete article, in a piece about tactical communication that was the cover of the briefing, can be read here or more below in this case study.
But the most important results only came to be felt later: in the space of a year, in a recruitment event in Coimbra, 10.digital went from having a spontaneous application to… more than 100 people.
That was the big and main change of the campaign. Even today, a few years later, we still receive candidates who tell us about this campaign. “I’ve loved you since that election campaign”. It’s been years.
Is there really still someone who thinks marketing doesn’t make a difference?