São João da Lousã _
February - August 2017
Strong tradition and decades of history.
Contribute to the event’s promotion and attracting fans of São João and of the artists present at this edition of the Annual Fair of São João.
Gathering on a page (to be created) all those potentially interested, communicating and encouraging the interaction with the shared content.
With a strong tradition and decades of history, the Annual Fair of São João of Lousã is a popular festival that takes place in June and that intends to gather, in a party atmosphere, all those who identify with it.
On the lineup, national artists of recognized talent stand out, as well as the traditional night of São João with the "marchas sanjoaninas”’s parade and the popular arraiais.
Creation of a Facebook Page dedicated to São João Lousã and online Facebook advertising management.
Development and promotion of contests aimed at the public considered relevant to the organization, contributing to the rise of the event’s notoriety.
The best São João ever
This was the motto for another edition of São João of Lousã 2017. The challenge was clear: on this edition, the organization aimed to go even further and bring all those who are always willing to jump a bonfire or eat a grilled sardine to Lousã. With a musical program filled with great national artists it is imperative to show traditions are still alive.
Diogo Piçarra
With the need of promoting a concert by Diogo Piçarra, we took advantage of this being a popular party and decided to make an invitation to participate with a quatrain. Communicating in a more creative way without losing the identity of a popular festival that has been happening at Lousã for several decades, was the challenge given to us by the organization.
Quatrain Contest
On this edition the quatrain contest gave the step it was missing and evolved to the digital sphere. Without losing its identity, it was of great importance to impact a younger audience, promoting their participation. With over 100 participations, several awards were given, allowing winners to meet their favorite artists performing on this edition of São João of Lousã.
Photography Contest
What is the best way to immortalize each edition of São João of Lousã? With this post we intended to spread the photography contest and appeal to everybody’s participation. In order for this to happen we created a regulation containing the rules for participation and the mechanism for prize awarding. The winner would get a night for two at a hotel unit of Lousã’s municipality.
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