São João da Lousã _

February - August 2017

Digital Marketing Work by Company Agency 10 digital for Câmara Municipal da Lousã to reinforce the Strong tradition and decades of history.

Strong tradition and decades of history.

   Objective 

Contribute to the event’s promotion and attracting fans of São João and of the artists present at this edition of the Annual Fair of São João.

Gathering on a page (to be created) all those potentially interested, communicating and encouraging the interaction with the shared content.

   São João da Lousã 

With a strong tradition and decades of history, the Annual Fair of São João of Lousã is a popular festival that takes place in June and that intends to gather, in a party atmosphere, all those who identify with it.

On the lineup, national artists of recognized talent stand out, as well as the traditional night of São João with the "marchas sanjoaninas”’s parade and the popular arraiais.

   The Strategy 

Creation of a Facebook Page dedicated to São João Lousã and online Facebook advertising management.

Development and promotion of contests aimed at the public considered relevant to the organization, contributing to the rise of the event’s notoriety.

Section Beginning Facebook Post Digital Marketing Câmara Municipal da Lousã titled Can we count on you? Company Agency 10 digital

The best São João ever

This was the motto for another edition of São João of Lousã 2017. The challenge was clear: on this edition, the organization aimed to go even further and bring all those who are always willing to jump a bonfire or eat a grilled sardine to Lousã. With a musical program filled with great national artists it is imperative to show traditions are still alive.

Reach
55,5 thousand
Reactions
916
Page Likes
351
Shares
278
Facebook Post Digital Marketing Câmara Municipal da Lousã by Company Agency 10 digital titled Can we count on you?
Section Beginning Facebook Post Digital Marketing Câmara Municipal da Lousã titled Invitation to São João Company Agency 10 digital

Diogo Piçarra

With the need of promoting a concert by Diogo Piçarra, we took advantage of this being a popular party and decided to make an invitation to participate with a quatrain. Communicating in a more creative way without losing the identity of a popular festival that has been happening at Lousã for several decades, was the challenge given to us by the organization.

Reach
28,1 thousand
Reactions
825
Page Likes
132
Shares
112
Digital Marketing Facebook Post Câmara Municipal da Lousã by Company Agency 10 digital titled Invitation to São João
Section Beginning Facebook Post Digital Marketing Câmara Municipal da Lousã titled Competition Send your Quatrain Company Agency 10 digital

Quatrain Contest

On this edition the quatrain contest gave the step it was missing and evolved to the digital sphere. Without losing its identity, it was of great importance to impact a younger audience, promoting their participation. With over 100 participations, several awards were given, allowing winners to meet their favorite artists performing on this edition of São João of Lousã.

Reach
28,5 thousand
Reactions
752
Page Likes
68
Shares
48
Facebook Post Digital Marketing Câmara Municipal da Lousã by Company Agency 10 digital titled Contest Send your Quatrain
Section Beginning Facebook Post Digital Marketing Câmara Municipal da Lousã titled Photography Contest Company Agency 10 digital

Photography Contest

What is the best way to immortalize each edition of São João of Lousã? With this post we intended to spread the photography contest and appeal to everybody’s participation. In order for this to happen we created a regulation containing the rules for participation and the mechanism for prize awarding. The winner would get a night for two at a hotel unit of Lousã’s municipality.

Reach
25,7 thousand
Reactions
660
Page Likes
64
Shares
35
Facebook Post Digital Marketing Câmara Municipal da Lousã by Company Agency 10 digital titled Photography Contest

 Page Likes Growth 

 Overall Summary 

Impressions
808,8 thousand
Reach
117,1 thousand
Likes on Posts
10,9 thousand
Page Likes
2,8 thousand
Shares
1,4 thousand
Comments
512

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